“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”
——David Ogilvy
Who is Eugena
Eugena was graduated from Monash University, holding a Master’s degree in International Sustainable Tourism Management, where she developed a deep passion for sustainable destination development. Through extensive research and fieldwork, she explored the challenges and opportunities in creating tourism models that benefit both communities and the environment.
Along the way, she recognized a critical gap: the disconnect between destinations and visitors, brands and consumers. Too often, meaningful stories get lost in translation, leaving travelers and customers without a true understanding of the values behind the places they visit or the brands they support.
That’s why she has dedicated her career to bridging this gap—helping brands articulate their vision in compelling ways while empowering consumers to connect with them on a deeper level. Whether through storytelling, strategy, or sustainable innovation, she believe in creating authentic, impactful communication that resonates with audiences and drives meaningful engagement.
My Services
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To gain deeper insights into your target audience—their purchasing behavior, social media habits, preferred tone of voice, and the latest marketing trends with data-driven strategies.
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Strategic planning, content creation, and high-impact campaign execution for WeChat, Little Red Book, Weibo, and Douyin. From audience engagement to trend-driven strategies, I help brands build a strong digital presence and maximize ROI in China’s competitive social media landscape.
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Leverage network of 400+ lifestyle influencers across China’s top platforms to boost brand visibility, create high-performing content, and drive conversions.
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Capture your life's special moments - from casual portraits to weddings and graduations - preserving your happiest memories with beautiful imagery.
Testimonials
“Eugena is an exceptional strategist and leader whose creative campaigns consistently exceeded KPIs and drove significant sales growth.”
— Nicky T. (The Walt Disney Company)
“Eugena is a highly insightful and collaborative leader—publishing research on Chinese tourist mobility, excelling in academic projects, and innovatively solving fieldwork challenges with strategic creativity.”
— Joseph M. C. (Western Sydney University)
“We appreciate Eugena’s responsiveness and intelligence to support VTO to drive businesses in China market. She is also a person who thinks outside the box and is creative in marketing activities. ”
— Adela A. (Vanuatu Tourism Office)
Book a Consultation
The best ideas often start with “What if...”—let’s explore yours together.